Create and scale ventures with real operational potential.
Safeguard the IP and ideas that power growth.
Collaborate with trusted innovators and operators.
Oversee key assets that support our companies.
BruceCo provides hands-on third-party logistics, product testing, and operational support for technology ventures — including ARMOR Technologies and other growth-stage innovators.
Our infrastructure transforms strategy into action, ensuring products move efficiently from prototype to market.
BruceCo approaches partnerships and acquisitions with discipline, selectivity, and integrity.
We’re not driven by volume — we focus on fit, timing, and shared values.
For more than three decades, BruceCo has built, scaled, and spun out ventures that endure. That same experience guides our approach to new opportunities — whether as a growth partner, strategic investor, or acquirer